Last Updated: 23 May 2019

The Course (as defined in the Terms of Use a collaboration between the University of Birmingham and Trilogy Education Services UK Limited. This cookie policy provides information about how Trilogy Education Services UK Limited uses cookies to make visits to our website more convenient, more efficient and user-friendly for you.




University of Birmingham, in association with Trilogy Education Services UK Limited, provides the Course as more fully described on the Site (defined below). This cookie policy (“Policy”) describes how Trilogy Education Services UK Limited collects, uses and shares personal data when using this website (the “Site,” “we,” “us,” and “our”) via the employment of cookies and similar technical measures.  This Policy supplements our Privacy Policy applicable to the site which can be found here Please read the following information carefully to understand our views and practices regarding your personal data and how we will treat it.

Important Information

Who we are: For the purpose of applicable data protection legislation, the data controller of your personal data is Trilogy Education Services UK Limited whose registered address is 3rd Floor 1 Ashley Road, Altrincham, Cheshire, United Kingdom, WA14 2DT. Our data protection officer may be contacted at

Changes to this Policy: We will post any modifications or changes to the Policy on our Site. We reserve the right to modify the Policy at any time, so we encourage you to review it frequently. The “Last Updated” legend above indicates when this Policy was last changed. If we make any material change(s) to the Policy, we will post a notice on our Site prior to such changes(s) taking effect.

By using the Services, you consent to such use of your information and personal data and agree to the terms of this Cookie Policy


We may collect information using “cookies”. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Site.

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognise your computer or mobile device when it revisits our Site; and (2) third party cookies, which are served by service providers on our Site, and can be used by such service providers to recognise your computer or mobile device when it visits other websites.

Cookies we use

Our Site uses the following types of cookies for the purposes set out below:


Type of cookie Purpose
Strictly necessary cookies These cookies are essential in order to enable you to move around the Site and use its features, such as accessing the secure areas of the Site. They also enable us to deliver services you have asked for.


Examples of strictly necessary cookies set by us are cookies that keep you logged in during your visit on the Site and that enable you to navigate between pages during a browser session so that you can use the Site most efficiently.

Functionality Cookies These cookies allow the Site to remember choices you make such as your user name when you login to your account or the language or region you are in. They may also be used to help you watch a video or comment on a blog and are intended to improve your online experience.


Examples of functionality cookies set by us are cookies that may serve a different version of the Site to you as compared to other users to determine which version works better, cookies that prevent you from seeing different homepages or other split tests in the future, and bookmarking cookies that help us retrieve and display information you stored on our Site for your next visit.

Performance cookies These cookies collect statistical information on how visitors use our Site so that we can make improvements to the Site, how it works and our services. These cookies do not collect information that identifies visitors. The information that is collected is aggregated and therefore anonymous.  We use performance cookies to  track website traffic and help us collect data about what users are doing on our Site so that we can improve our website and enhance your overall experience.


We use Google Analytics, Visual Website Optimizer, and CrazyEgg,com for performance cookies.


Google Analytics: Additional information about Google’s use of cookies is available here, and information about how Google protects your data is available here.  You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing the browser plugin available here.


Visual Website Optimizer: For more information, please refer to Visual Website Optimizer’s privacy policy:  If you do not want Visual Website Optimizer to record your usage behavior, you can opt-out of data collection by clicking the following link: You may at any time object to the collection, processing and collection of data generated by by following the instructions at  Further information on data protection at can be found at

Targeted and advertising cookies Our advertising partners use cookies that gather information about the pages you visit on the Site and also other information about other websites that you visit, so as to place you in a “market segment”. This information is then used to place interest-based advertisements, which it is believed will be relevant to your market segment. For more information about this type of interest based advertising, and about how to turn this feature off please visit Without these cookies, advertisements you encounter will be less relevant to you and to your interests.


We use internet-based advertising cookies that tell us where you came from so that we can evaluate marketing and advertising campaigns, cookies that help us determine where you are located so that we can serve you advertisements that are relevant to you based on your location and cookies that help us group you into interest groups with other users so that we can show you advertisements that are relevant to you while you’re on our Site and on other websites.


We use Re/Marketing Services by Google, Facebook Custom Audience via the Facebook Pixel, Bing Universal Event Tracking (UET), Salesforce Pardot Services, and LinkedIn Marketing Solutions for targeted and remarketing cookies.


Re/Marketing Services by Google: for more information about Google’s use of data for marketing purposes, please visit the overview page:  You can find Google’s privacy policy at:  If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google:


Facebook Custom Audience via the Facebook Pixel: for more information on Facebook’s use of your information, see Facebook’s privacy policy at( You can allow Facebook and its partners to serve ads on and off Facebook.  You can prevent your information from being collected by the Facebook Pixel by clicking on the following link. An opt-out cookie is set which prevents the collection of your data on future visits to this Site:


Bing Universal Event Tracking.  Microsoft may be able to track your usage across multiple electronic devices through cross-device tracking, enabling you to display personalized advertising on or in Microsoft Web pages and apps. You can disable this behaviour at For more information on Bing Ads’ analytics services, please visit the Bing Ads website under  For more information about Microsoft and Bing’s privacy practices, please see Microsoft’s privacy policy under


Salesforce Pardot Services: You can deactivate the storage of cookies in your browser settings. You can find out how Salesforce processes your data here.


LinkedIn Marketing Solutions: You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the following linked website: You can find further information on data protection from the third party provider on the following website:


Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility).  Many browsers are set to accept cookies until you change your settings.

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

If you do not accept our cookies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognise your computer or mobile device and you may need to log in every time you visit our Site.

Flash Technology

We do not serve Flash cookies but Adobe Flash Player may be used by third parties serving advertisements to the Site in cases where these advertisements are served with flash related content. It is not possible to block or restrict or block flash cookies using your browser setting, however information on how to do this is available from the Adobe website at:

Pixel Tags

These are small image files that may be placed by us or third parties in respect of your use of the Site or within the body of our newsletters so we or third parties can understand which parts of the Site are visited or whether particular content is of interest.


Generally: We may use other companies to serve third-party advertisements when you visit and use the Site. These companies may collect and use click stream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to the Site and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use tracking technologies to collect this information. Other companies’ use of their tracking technologies is subject to their own privacy policies.

Targeted Advertising: In order to serve offers and advertisements that may interest you, we may display targeted advertisements on the Site/Application(s)/Services, or other digital properties or applications in conjunction with our content based on information provided to us by our users and information provided to us by third parties that they have independently collected. We do not provide personal data to advertisers when you interact with an advertisement.

Your Ad Choices: Some of the third party services providers and/or advertisers may be members of the Network European Interactive Digital Advertising Alliance (“EDAA”) Self-Regulatory Program for Online Behavioural Advertising. To learn more, visit  which provides information regarding targeted advertising and the “opt-out” procedures of EDAA members.

Mobile: We may, from time to time, offer certain location or pinpoint based services, such as location assisted navigation instruction. If you elect to use such location-based services, we must periodically receive your location in order to provide such location-based services to you. By using the location-based services, you authorise us to: (i) locate your hardware; (ii) record, compile and display your location; and (iii) publish your location to third parties designated by you by means of location publication controls available within the applications (for example, settings, user preferences). As part of the location-based services, we may also collect and store certain information about the users who elect to use such location-based services, such as a device ID. This information will be used to provide you the location-based services. We may use third-party providers to help provide such location-based services through mobile systems and we may make information available to such providers to enable them to provide their location-based services, provided that such third party providers may use the information only in accordance with this Policy.

Contact Information

We welcome your comments or questions about this Policy. You may contact us in writing at or 3rd Floor 1 Ashley Road, Altrincham, Cheshire, United Kingdom, WA14 2DT.